Reinforcing learned concepts through realstic models
As our user research described, “Despite being 8th in my fantasy league, I can admit that it has taught me a lot about understanding real world basketball and the occasional disconnect between players and their actual stat production.” We wanted to introduce gamification in a way that would also keep the user interested in continuing their education through this app.
To satisfy both the fear of risk and to reinforce learned concepts, we designed a few screens to illustrate what it would be like if a user were monitoring their investments.
Show the jargon in practice
The card attached shows a snippet, which covers a lot of basic elements included in any investment app. We tried to show the various breakdown types (time, investment allocation), as well as changes in the value. Additionally, we supplement the display with relevant lessons that could help show the relationships between the various investment instruments.
Link data to actual market movements
We want the user to feel like they can monitor the market without losing any real money. If this app were live, we’d recommend trying to tie real market movements to this game. We anticipate that it would encourage the user to watch for market movements on their own, and to check in with the app frequently.
Link to actual actual investment sites
Once the user feels confident in both the lessons and simulation section of an investment product, we have also considered the option to link them to investment sites so they can start doing it in the real world. However, this would only be available towards the very end, and only after they’ve maintained good standing in the simulations section.